I may just have to create an honorary award category just for this guy. In case you don’t know who James “Death” Ray is, he’s the guy that ran a sweat lodge in Sedona where 3 people died.
I am of the opinion, that if you are the guy that puts on the show, you’re ultimately responsible for whatever happens at your show. Yes, there are things that are beyond your control, but if people come to an event at your behest, you are responsible for them.
That’s just my opinion.
Anyway, 3 people died at Sedona while Death Ray was in charge, and let’s not forget Colleen who died at another James Ray event in San Diego a couple of months before Sedona, but I digress.
Why James “Death” Ray earned the Douchebag of the week award
First, his lawyers and PR people put out these white papers that try to explain what happened from Ray’s point of view. These “white papers,” called such probably to evoke a sense of academia, confirm several things:
- James Ray has a thing for death. Why else would he have shirts that say things like “Death to Death” and whatnot
- No amount of thinking will turn a pizza into a salad, much like no amount of PR will turn a meat head into scholar
- James Ray played God
There are other gems, that I won’t get into because Salty Droid already eviscerated the toilet papers. As if these papers aren’t enough, Ray decided to get interviewed by the New Yorker, while surrounded with his lawyers and PR people.
To say that the interview was tepid, would be giving the interview too much pizazz. Let me save you the time and summarize the interview for you: Ray says you should read the white papers and surprise, surprise, admits to having done nothing wrong.
You know why I think Death Ray has a thing for death?
Because of the law of attraction.
James said in the informercial known as “The Secret” that the universe is a genie waiting to give you what you most want. With all the death surrounding him, and all his known talk of death, it’s only natural that the universe would give him more death.
Isn’t that how the law of attraction works?
Anyway, for these reasons I award James “Death” Ray the douchebag of the week award for January 27, 2010.
Congratulations!
I’m sure you’ll be winning many more of these awards in the future.



